Provide Creative Direction in the Austin office with a focus on client work and building the internal design community. Collaborate with clients to address their business needs through creative design and user experience. Accountable for developing creative vision and articulating concepts for clients and project teams. Clients include Amerprise, Microsoft, P&G, Wellpoint, SouthWest Securities, and other Fortune 500 companies.

Founded interactive design studio widely recognized for delivering digital solutions with sound strategies, appropriate user experiences, and innovative design. Provides leadership for every aspect of the company. Develops and directs the company's vision and business strategy resulting in consistent growth. Conducts business development activities from initial client contact to contract negotiations and maintains all client relationships. Hires and directs project managers, designers, developers, and office staff in day-to-day operations and manages relationships with independent contractors and partner companies. Ultimately responsible for ensuring that all design solutions are conceived and developed to the highest standards.

• Has driven annual double-digit revenue growth, achieving profit margins exceeding 50%.
• Developed positive brand recognition of mediumbold by delivering innovative and strategically sound work, maintaining excellent client relationships, and earning industry recognition.
• Implemented process and methodology to ensure consistent and profitable project delivery.
• Established partnerships with like-minded technology, content, and print design companies to offer clients a full range of services.
• Inspires and mentors design and development staff and ensures that all mediumbold work is created with passion and attention to detail.
• Provides hands-on design and implementation for select projects.
• Clients include PUMA, Keds, Tretorn, Harvard University, Harvard Business School, MIT, Dartmouth College, Children's Hospital Boston, Virgin Money, Fidelity Investments, Norwegian Cruise Lines, Massachusetts Port Authority (Massport), and other brand-conscious companies.

Led creative group at the interactive agency's Boston office. Responsible for rapidly growing and providing leadership to the visual design team, contributing to the creation and dissemination of design process and methodology, assisting with business development and project resourcing, establishing and maintaining creative vision for projects, and ensuring high-quality creative deliverables and client satisfaction.

• Introduced user experience methodology and processes to technology integration company iCube following its merger with Razorfish.
• Hired, trained, and provided leadership to a staff 35 visual designers.
• Participated in business development activities resulting in business from clients such as Estée Lauder Companies, Channel, Astra Zenica, Dupont, and Highmark Bluecross / Blueshield.
• Reviewed all new business proposals, approved project plans, and worked with resource managers to staff projects.
• Provided creative oversight on all client engagements.
• Among other client engagements, provided creative direction to team comprised of Razorfish and in-house designers in the delivery of Gloss.com, an online beauty product retailer sponsored by the Estée Lauder Companies, Channel, and Clarins.

Led creative group for design firm regarded as a user experience pioneer. Headed a team of designers in evaluating and improving the usability of applications and websites, designing and implementing new interactive products, and creating corporate identities and brand standards for organizations ranging from fortune 50 companies to start ups.

• Contributed to the development of the company's User Experience Audit, the industry's first qualitative analysis tool for measuring a website or application's usability and effectiveness.
• Participated in the development of a user-centered methodology that included quantitative and qualitative research, the development of user persona, and the creation of "intentional user experiences."
• While primarily responsible for upholding the quality of the studio's user interface design, was also deeply involved in project strategy, information architecture, interaction design, and HTML development.
• Participated in 3M's first global web strategy and led the design of its roll-out including global online visual systems standards, global and localized websites, "customer centers," and the brand's first ecommerce website.
• Member of the Operations Committee, a core team that made financial and functional recommendations for the company.
• Clients included 3M Corporation, Cendant Mortgage, Sallie Mae, Tuck School of Business at Dartmouth, AIIM International, and Gomez Advisors.

Sole in-house graphic designer for the New York-based textile design company. Was responsible for the conception, design, and production of the company's extensive collateral, marketing, and promotional materials.

• Implemented and developed design standards for parent and subsidiary companies as well as comprehensive identity systems for individual collections.
• Responsible for all promotional material from conception to production—packaging, catalogues, advertisements, promotional mailers, invitations, environmental graphics, etc.
• Coordinated museum exhibitions as well as corporate and non-corporate events.